This pristine island is extremely popular with Thai and foreign tourists alike, because apart from its immaculate beaches it is also easily reached from Bangkok within half a day. Thais flock here on weekends and during Thai holidays which means you need to secure a place to stay well in advance to avoid disappointment.
Basically all locations on the island shouts idyllic beauty, but the kilometer long Hat Sai Kaew is the most popular and one of the best paces to stay in Koh Samet with good reason. It is the most atmospheric, features intimate restaurants and evening venues plus exiting water sports. On the west coast the 200 meter Ao Prao has no neigbouring beaches, it is never crowded due to a lesser number of resorts and offers great ocean sunset views.
If you want to escape the crowds completely and prefer the romance of a small intimate cove, Ao Phutsa is hard to beat. Ao Phai is cut of from Hat Sai Kaew by a rocky outcrop, it features the best hotels and resorts for budget accommodation and 400 meters of relative calm.
These are of course by no means the beginning and the end of great places to stay on the island, but certainly the most popular. We suggest choosing your travel dates in the blue search box to the left of your screen and then expand you search to include resorts on the iland.